Frank Cadle Close project
01Retail experience · Community · Operations2025–2026
OnOfficial site ↗

Connecting the
retail experience.

Supporting three On store openings by connecting the customer journey, visual merchandising, operational systems, product education, and community programming.

Role
Lead Store Advisor / Visual Merchandiser
Markets
Washington, D.C. + Bay Area
Focus
Experience, operations, VM, community
Marina Run Club athletes arriving at the On Chestnut Street store
Chestnut Street / San FranciscoMarina Run Club activation

The opportunity

A connected experience, from stockroom to floor.

A premium retail experience depends on much more than the moment of sale. Product availability, visual storytelling, team communication, community trust, and the handoff between front and back of house all affect what the customer experiences.

My work has focused on making those connections more visible and repeatable while staying responsive to the real behavior happening on the floor.

3new retail locations openedGeorgetown + San Francisco + Corte Madera
200+athletes welcomed through Marina Run Club3, 6, and 10-mile groups arriving together
100+attendees at the TNDM connection eventDemo footwear, recovery boots, DJ, and giveaways
50+product try-on experiences before store openingPlus 50+ apparel purchases during the activation

My contribution

01

Experience

Translated product needs and customer behavior into clear recommendations, stronger handoffs, and more consistent floor leadership.

02

Operations

Worked across RFID, cycle counts, inventory tracking, MSL, and BOH workflows to make product easier to locate and service easier to deliver.

03

Visual systems

Supported launches, mannequin stories, merchandising flips, and product landings that balanced global direction with local demand.

04

Community

Helped connect run clubs and partnerships to product trial, store visits, customer relationships, and measurable follow-through.

Georgetown / Store experience

Product storytelling on the floor.

The Georgetown store connects footwear, apparel, and mannequin styling in one physical environment. These views show the merchandising context behind my work on product discovery and the store experience.

On Georgetown interior with footwear wall, apparel fixtures, and a central mannequin display
Georgetown · Product presentation and customer sightlines
On team members standing alongside styled mannequins at the Georgetown store
Georgetown · Team and merchandising environment

Selected activations

Movement. Product trial. Community.

Each activation was designed as a connected journey—from the first invitation to movement, product discovery, recovery, and the return to the store.

What this demonstrates

Design judgment informed by what actually happens.

Working directly with customers and store teams has sharpened my ability to see where an experience breaks down, distinguish a visual problem from an operational one, and connect creative decisions to observable behavior.

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