Frank Cadle
Experience Designer San Francisco, CA

I design the systems
behind better experiences.

Visual design, systems thinking, and frontline insight—pieced together across digital products, physical experiences, and innovative systems.

Explore selected work More about Frank
9+ years translating complex ideas into clear experiences
100+ coaches trained through repeatable learning systems
3 new On retail locations opened in Georgetown and the Bay Area
+80% increase in email open rates at the U.S. House

Selected work / 2020–2026

Designed to work
in the real world.

A selection of customer, learning, communication, and product systems—with the decisions and outcomes behind the visuals.

01 Retail experience · Community · Operations
On Official site ↗

Connected retail experience

Supporting three new-store openings while connecting visual merchandising, customer behavior, operational systems, and community programming into a more consistent in-store experience.

View the case study
Marina Run Club athletes arriving at the On Chestnut Street store
Runner trying the LightSpray Cloudboom Strike
Marina Run Club / 09.19Community to product discovery
02 Learning · Enablement · Program design
FLEX DC

A system for stronger coaches

Turning a coaching philosophy into a five-week onboarding and programming system that could scale across instructors, formats, and partner brands.

30→85%
Average class utilization
View the case study
03 Accessibility · Visual systems · Communications
U.S. House
Congressional Hackathon visual design system +39% attendance

Clear communication at scale

Accessible digital communications, event systems, and institutional reporting designed for complex stakeholder environments and a nationwide audience.

View the case study
04 Policy · Data storytelling · Editorial systems
NACo

National policy.
County-level clarity.

Translating live policy, finance, and public-response data into useful reports, maps, presentations, and digital communication for county leaders nationwide.

30working hours 2K+downloads +30%email engagement
View the case study
Analysis of the Fiscal Impact of COVID-19 on Counties cover Map from NACo's COVID-19 fiscal impact report Live data → national publication
05 Product design · Research · Health analytics
Georgetown University

Train with balance

A fitness app concept that translates workout history into simple body-focus and strain metrics—designed to help college athletes and active people build strength without repeatedly overloading the same areas.

  • User research
  • Body-focus metrics
  • Weekly planning
  • Prototyping
View the case study
Illustrative plan4 workouts

Body focusBalanced

Isometrix cover with the original wordmark over an athlete training
06Passion project · UX exploration
Spotify · Independent concept

Learn the features.
Shape the music.

An independent Spotify concept connecting feature learning with FAVFIVE: five favorite tracks and clear controls for shaping the next listening session.

Explore the project
Independent concept / In development Five favorites.
One mix.
Your direction.

Learn. Choose. Listen.

Capabilities

One point of view.
Three ways to apply it.

01

Brand &
customer experience

Customer journeys, retail environments, visual systems, community activations, and service design.

02

Learning &
enablement

Onboarding, facilitation, program architecture, training content, standards, and performance measurement.

03

Digital products &
visual systems

Research, information architecture, Figma prototypes, accessible communications, and data visualization.

Visual archive

The craft still matters.

Selected editorial, product, event, and communication work that shows the visual range supporting the larger systems.

Editorial magazine spread created through a RISD design cohort
Editorial systemsRISD
Isometrix original fitness product cover
UX prototypeGeorgetown
Community event participants inside the On Chestnut Street store
Community experienceOn
Portrait of Frank Cadle Designer · Coach · Runner

About Frank

Design is more useful when it understands the floor.

I’m a designer and experience builder who has worked inside federal institutions, national nonprofits, boutique fitness studios, and global retail.

That range has taught me to see both the system and the person moving through it. I’m most energized by work that sits between strategy and execution—where clear visual thinking can improve how something functions in the real world.

Based in San Francisco B.A. Graphic Design UX/UI + accessibility

Résumé

One career story.
The strongest evidence first.

Two résumé versions connecting the evidence to digital and visual design, or brand design and visual systems.

Digital & visual design résuméBrand & visual design résumé
Updated / October 2026

Let’s connect

Have a complex experience
that needs more clarity?

frankjcadle@gmail.com